Sebastiano Caridi – La Maestria della Pasticceria in Barattolo

Course Program:

Sebastiano Caridi is a successful entrepreneur with two prominent businesses in Bologna and Faenza. His courses represent excellence in Made in Italy, with a professional and human approach evident in his masterclasses as well. In the masterclass “The Art of Jarred Pastry,” the instructor will cover the following topics:

• Basic preparations: fundamental preparation techniques.
• Semifreddo in jars: creating a well-assorted line of semifreddo desserts.
• Sweet and savory cookies: assorted biscuits to satisfy all tastes.
• Takeaway market strategies: an in-depth look at the takeaway and delivery market.
• Target, clientele, and effective communication: identifying the audience and persuasive communication.
• Product and jar aesthetics: creating visually appealing products and ideal packaging.

The course program may be subject to changes at the discretion of the instructor.

Distinctive Features of the Course:

• Guided by an expert pastry chef and entrepreneur, winner of the prestigious title of Best Pastry Chef.
• Unprecedented and unique experience in Italy: an innovative approach not replicated elsewhere.
• Focus on marketing and effective communication: an in-depth look at marketing and communication strategies.
• Recipe creation and dessert construction: a detailed process from recipe development to final execution.
• Commercial pairings and refined tastes: studying pairings and catering to sophisticated palates.
• Laboratory organization, staff, and storage: optimizing the production process and management.