# An academy that teaches the culinary arts to combat the MasterChef effect

> The revolution of Scuola Tessieri in the province of Pisa, to bring Gen Z closer to a job distorted by being turned into a spectacle. How it works.

Original page: https://www.scuolatessieri.com/news/an-academy-that-teaches-the-culinary-arts-to-combat-the-masterchef-effect/

Corriere della sera

In the province of Pisa, the revolution of Scuola Tessieri, founded by the king of chocolate Alessio “to bring Gen Z closer to a job that over the years has been distorted by being turned into a spectacle”. Here is how it works and how to get in

The watchword: **quality**. It has become a reason for living and doing business for **Alessio Tessieri**, the Tuscan lord of chocolate whose name is linked to the company Amedei (now acquired by Ferrarelle) and which today goes hand in hand with [**Noalya**, the brand founded ten years ago to produce “ **grown chocolate** ”](https://www.corriere.it/economia/agritech-agrifood/25_febbraio_13/la-fabbrica-di-cioccolato-esiste-ed-e-alle-porte-di-pisa-noalya-e-la-ricerca-al-cioccolato-perfetto-3dcfcd5d-969e-4995-8913-dcca4f1d3xlk.shtml) of the highest quality.