Gambero Rosso
The story of Lia Biagiotti, 25, who runs the family gelato, pastry and chocolate shop, combining modern technique, the memory of the land and a clear vision
In Pienza, where the Val d’Orcia narrows into stone streets and the scent of pecorino mingles with that of the ovens, there is an address that over the past ten years has found a precise identity of its own. It is Fredo, the gelato, pastry and chocolate shop opened in 2013 by the Biagiotti brothers: Alfredo, Samuele and Alberto. Born as a shop selling gelato made elsewhere, it soon became a workshop of its own, with in-house production that is now in the young and capable hands of Lia Biagiotti, born in 1999, niece of Alfredo (the “Fredo” who gives the shop its name).