The great leavened cakes
Vincenzo Tiri, born in 1981, is one of Italy’s leading masters of leavened doughs.
At Scuola Tessieri he passes on the art of leavening with unique dedication: on his teaching days he gets everyone up at five in the morning, students, office staff and assistants alike. The refreshing of the starters is a sacred moment and must be respected as such!
It is this constancy that has earned him two consecutive awards for “Best Panettone in Italy”, more than ten million panettoni sold and orders arriving from the Land of the Rising Sun: at just 36, Vincenzo Tiri is regarded as a master of the art of leavening.
His flagship product is a panettone leavened for 72 hours, with ingredients chosen and measured according to a family tradition of over sixty years. The renowned Tiri pastry shop is now a regular stop for food lovers who adore panettone, and Acerenza, the small town of 2,300 inhabitants in the province of Potenza, Basilicata, that is home to the family business, welcomes visitors all year round as a result.
In October 2021 he received the prestigious World Pastry Star, an international award dedicated to the world of pastry.
“We are the first pastry shop in the world to sell only leavened products. I wanted to do more, I wanted to dare and try to convey, through panettone, the emotion of being together.”
